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Takeaways From Content Marketing Institute's 2016 Benchmark Report
Content Marketing Institute, which we consider one of the most prominent thought leaders in the content marketing world, recently released its 2016 B2C Report. As in previous years, the report...
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Marketing Automation: Somebody Help Me!
Marketing automation has revolutionized the sales and marketing world over the past few decades. You may not realize it, but it’s likely that your business uses some form of marketing automation, and...
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What Total Cost of Ownership Really Means
When it comes to web content management systems, total cost of ownership is a topic of frequent discussion. But, the more you research, it becomes apparent that the definition of "total" is still up...
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7 Innovative Ways to Foster Prospect Interaction
Remember the days when businesses struggled to interact with their prospective buyers and industry contacts? Before the Internet became a way of life, if you wanted to interact with prospects, trade...
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Using Spectate Forms in Higher Education
Forms are an excellent way for higher education institutions to interact with different segments of their target audience, including as prospective students, current students, parents, faculty, and...
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6 Content Management Trends to Watch for in 2016
The beginning of a new year is a great time to look ahead at what to expect in the world of content management and content marketing. Yes, mobile will continue to be of paramount importance and...
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Why and How to Perform a Content Audit
A content audit is the process of taking a complete inventory of your site and identifying how to improve it in terms of site structure, SEO, and overall content quality. Yes, content audits can be...
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10 Amazing Online Resources for Content Creation
Are you a marketer who is constantly being asked to do more with less? Are you embracing your ability to create awesome content within a limited marketing budget? Let’s take a look at a few free or...
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2015: A Year in Review
We hope that you’re off to a great start into 2016. 2015 was a fantastic year for Hannon Hill, so we’d like to share some of the highlights with you in today’s post. Growing the team Just like every...
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Stand Out! Using Responsive Web Design to Deliver a Superior User Experience
People today are always on the go, so it’s important that your emails and web pages can reach them at home, work, or wherever they may be. According to Google, 65% of consumers start their purchasing...
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Tips to Increase Your Twitter Followers
Twitter has evolved into an essential tool for businesses and organizations. Media used to be a one-way street, where consumers could take in information, but not necessarily provide feedback. Now,...
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Maintaining an Accessible Website
Making your website accessible, whether legally required or not, opens your organization up to all visitors, regardless of disabilities. And while automated methods are a great way to check for...
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What is Content Recruiting?
College recruiting is a big business with millions of dollars being spent annually to attract the top recruits to universities. Students seek more than just a degree, they want to picture themselves...
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Using Workflows in Cascade CMS
Cascade CMS ensures that content checked for quality using a series of approval steps known as a workflow. Workflows can be customized or created from scratch to suit any business need. Additionally,...
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6 Tips for Getting Your Content Contributors to...Contribute Content
I recently had the opportunity to lead a content strategy focus group with individuals who worked at large, distributed organization. One of the main pain points that immediately crystallized was that...
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What is Google Tag Manager?
In 2012, Google launched Tag Manager as a way to consolidate the tags you may use for your site into one snippet of code that allows you to manage them from a single interface. Implementing a Tag...
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How to Measure the Success of Your Inbound Marketing Efforts
As an agile marketer, you are very focused on metrics, since you constantly want to analyze how your campaigns are doing and to determine what works best. Your ultimate goal, of course, is to be able...
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Migration - It Isn't Just for the Birds
Congratulations, you’re finally ready to start migrating all that content to Cascade CMS! Sounds daunting, right?! Well, it shouldn’t! Migration doesn’t have to be a scary process. The key to keeping...
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Tips to Make Your Website More Social
Have you ever truly defined the content strategy and goals for your organization’s web presence? Depending on the type of business you’re in, there may be many different goals. But, regardless of...
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Death of the WYSIWYG Editor
In recent years, we’ve seen a paradigm shift in the way organizations create, manage, and promote content. In today’s world, the most effective content management systems enable contributors to enter...
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